On the occasion of the annual MWC in Barcelona, we maintain from the beginning a close relationship with the advertising agency. Samsung usually takes the advantage of the impact of Congress for global presentations of their products.
You could say that, at the level of recruitment of spaces and scale of production, the Korean firm is, for us, the star of the event. Professionally, they are very serious, strict and demanding. Meticulous and demanding the most of the quality and finishing of the pieces. Control of production in our studios is consistent with prior to the Congress. The agency oversees everything and nothing is installed without the prior approval of the testing of material, colors and manufacturing.
The circumstance that makes the production of elements of Samsung for the MWC special is the requirement of confidentiality by the brand. The Barcelona event is used by the Korean firm to present in exclusive world latest mobile phone model and this implies a commitment to formal and written not to reveal any information from our company. Therefore the maximum requirement does not fail in any detail.
The star element hired by Samsung during the MWC is a large outdoor billboard 45 x 11 m. double-sided to show to the public the shocking and exclusive image of the new phone. This circumstance implies that this great canvas installation must be at night and covered immediately with another opaque piece of the same size to cover the image of the model until the start of the Congress. A successfully challenge passed year after year.
The hiring of elements by the Agency of Samsung does not end there. All access square is occupied by 35 mast of 7 m. height with corporate flags of the brand thus getting a spectacular impact during the days of the Congress. Likewise, one of the bridges for the transit and movement of pedestrians from the train to the venue, is covered also with large canvases of brand on all sides.
Hanging banners in the pavilions, decoration of their stands, unique elements in hotels where Samsung celebrated acts and conventions parallel to the MWC and spectacular locations in the airport, complete our annual relationship with this brand of mobile phone. A real pleasure.