Last October we have been working hard to prepare the 9th conference of VMworld Europe 2016.
With the slogan “be_TOMORROW” VMware wanted VMworld Europe 2016 attendees to discover the technology and future trends of the digital industry.
The event held in the Gran Via venue of Fira Barcelona from 17 to 20 October was a great challenge, since the previous event in the same venue ended last October 6, which left us about 10 days of performance.
In the exterior of the enclosure we have installed more than 670 sqm of vinyl to decorate the main entrance.
We have installed several directional towers so that the attendees could walk on foot and without missing the way from the Metro station to the Venue.
We have also decorated the corridor with street flags where hundreds of taxis were waiting for the attendants.
In the inside of the building we have produced and installed 1,000 square meters of vinyl, this time in different versions: fret cut vinyl, electrostatic vinyl, transparent vinyl, matte vinyl, re-tac vinyl…
We have built aluminum frames and installed fabric printing to hang them in different pavilions. Frames of different sizes, from 4 x 1m. Up to 12 x 2 m., Passing through 6 x 4 m.
There were even night performances so that the banner of the entrance to the party area was different from the one that previously announced the general session space.
We have decorated and numbered rooms with different materials: forex, foam, vinyl …
We can’t miss the signage in the breakout sessions rooms. We use pvc banner of various sizes, printed double-sided.
The graphic image of this year has been more fun and colorful than on previous occasions and the final result has been a success.
At the VMworld Europe 2016 event, 23,000 people attended to experience networking with VMware’s industry-leading partner ecosystem.
Edigesa will continue to be connected and ready for the next event in 2017.